Ayush Bhardwaj is a media educator, communication strategist, and new-age storyteller with expertise in Public Relations, Digital Media, and New Media Practices. With a strong academic foundation in Journalism and Mass Communication, he combines industry insights with teaching excellence to prepare students for the evolving media landscape. He has been actively engaged in mentoring students across Public Relations, Advertising, Radio Production, Film Appreciation, Digital Marketing, and Event Management, while also contributing to institutional growth through social media management, branding initiatives, and public relations outreach. His teaching philosophy focuses on making traditional media concepts relevant for the digital-first generation by blending academic depth with practical applications. Ayush has participated in numerous faculty development programs, workshops, and seminars on themes such as AI in Higher Education, Cinema as Pedagogy, Visual Storytelling, and Indian Knowledge Systems, reflecting his commitment to continuous learning and innovation. He has also hosted and coordinated industry interactions, cultural events, and media visits, building strong connections between academia and the professional world. Currently, his focus lies in exploring new-age PR strategies, digital storytelling, and integrated communication practices to empower the next generation of communicators, while supporting institutions in strengthening their media visibility and outreach.