Prahlad Kakar is one of India's top Ad filmmaker, with iconic campaigns like Pepsi, Nestle, Britannia bniscuits to his name. He is the Founder and Director of Genesis Films Production, one of the leading production house since 1977. Known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar, Prahlad Kakar has joined AAFT as the Industry Advisor of the School of Advertising, PR & Events. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. His production house, Genesis, won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA and made Genesis the top Production House for two consecutive seasons.