Kritika Bajaj is a dynamic fashion educator and brand strategist with 6+ years of experience in influencer marketing, content creation, and social media strategy. A NIFT graduate with a B.Des in Fashion Design and a Master’s in Fashion Management, she has collaborated with leading brands including House of Chikankari, Shantanu & Nikhil, Frontier Raas, Lacoste, and FDCI. Her expertise spans fashion branding, sustainable design, fashion communication, and campaign development. Recognized with awards such as Best Graduation Project and Meritorious Student at NIFT, she also contributes to research in entrepreneurship for traditional textiles. Through a strong focus on digital storytelling, ethical fashion, and experiential learning, she equips students with creative, strategic, and industry-ready skills to thrive in the evolving fashion landscape.